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How to Get a Commercial Ad on Local TV Channels

To get a commercial ad on local TV channels, you can follow these general steps. can be useful information for various purposes:

  1. Identify Your Target Audience: Determine who your target audience is. You need to know who you want to reach with your commercial. This will help you choose the right TV channels to advertise on.
  2. Budgeting: Allocate a budget for your TV advertising campaign. The cost of airing commercials can vary significantly based on factors like the time of day, channel popularity, and region.
  3. Contact Local TV Stations: Research local TV stations in your area. Contact their advertising or sales department to inquire about advertising opportunities. They will provide information on their rates, audience demographics, and available time slots.
  4. Create Your Commercial: Work with a professional video production team to create a high-quality commercial. Ensure that it is engaging, concise, and conveys your message effectively within the allotted time slot.
  5. Choose Time Slots: Discuss with the TV station about the best time slots for your target audience. Prime-time slots are generally more expensive, but they can be highly effective.
  6. Negotiate and Book: Negotiate the cost of advertising slots and book the desired time slots in advance. Be prepared to provide your commercial in the format required by the TV station.
  7. Comply with Regulations: Ensure that your commercial complies with all relevant regulations and guidelines set by the TV station and regulatory authorities.
  8. Monitor and Evaluate: Once your commercial airs, monitor its performance. Analyze the response and consider making adjustments to your advertising strategy as needed.
  9. Repeat or Expand: Depending on the results, you can choose to continue advertising on local TV channels or explore other advertising avenues.

National News Channels Advertising Rates (FCT)

News Channels (National)TypeTime BandNet Rate (Per Second)
NDTV (English)FCT0600-2400290
Times Now (English)FCT0600-2400390
CNNFCT0600-2400290
India Today (English)FCT0600-2400190
Republic TV (English)FCT0600-2400276
AAJ Tak (Hindi)FCT0600-2400600
NDTV (Hindi)FCT0600-2400125
News 18 India (Hindi)FCT0600-2400380
Republic Bharat (Hindi)FCT0600-2400350
TV9 Bharatvarsh (Hindi)FCT0600-2400320
Times Now (Hindi)FCT0600-2400350
News 24 (Hindi)FCT0600-2400120
News Nation (Hindi)FCT0600-2400120
ABP News (Hindi)FCT0600-2400350
Zee Wion (English)FCT0600-2400120
Zee News (Hindi)FCT0600-2400350
India TV (Hindi)FCT0600-2400440

 

Business Channels Advertising Rates

Business Channels (National)TypeTime BandNet Rate (Per Second)
CNBC Awaaz (Hindi)FCT0600-2400240
CNBC TV 18 (English)FCT0600-2400350
Zee Business (Hindi)FCT0600-2400170
ET Now (English)FCT0600-2400260
ET Now Swadesh (Hindi)FCT0600-2400140
NDTV Profit (English)FCT0600-2400200

Regional News Channels Advertising Rates

News Channel (Regional)TypeTime BandNet Rate (Per Second)
ABP Majha (Maharastra)FCT0600-2400120
ABP Ananda (Bengal)FCT0600-2400220
ABP Ashmita (Gujarat)FCT0600-240050
News18 (Odia)FCT0600-240020
News18 AssamFCT0600-240020
News18 Bh-JHFCT0600-240050
News18 UP-UKFCT0600-240050
News18 MP-CGFCT0600-240045
News18 Pb-HRFCT0600-240050
News18 RJFCT0600-240060
News18 J&KFCT0600-240045
News18 BanglaFCT0600-240050
New 18 Kerala (Malayam)FCT0600-240020
News18 KannadaFCT0600-240045
News18 Lokmat (Marathi)FCT0600-240060
News18 (Gujrati)FCT0600-240065
New 18 Tamilnadu (Tamil)FCT0600-240050
Zee Taas (Maharastra)FCT0600-240075
Zee Kalak (Gujarat)FCT0600-240040
Zee Ghanta (Bangla)FCT0600-240090
Zee KannadaFCT0600-240040
Zee BH-JhFCT0600-240055
Zee RJFCT0600-240045
Zee UP-UKFCT0600-240040
Zee MP-CGFCT0600-240045
Zee PB-HP_HRFCT0600-240045
Zee Salam (Urdu)FCT0600-240050
TV9 KannadaFCT0600-2400220
TV9 MarathiFCT0600-2400120
TV9 TelguFCT0600-2400190
TV9 BanglaFCT0600-240080
TV9 GujratiFCT0600-240065

National GEC Channels Advertising Rates

GEC (National)TypeTime BandNet Rate (Per Second)
Star PlusFCT0600-24002100
ColorsFCT0600-24002400
Sony SABFCT0600-24002500
Sony EntertainmentFCT0600-24002600
Zee TVFCT0600-24002500

National News Channels Advertising Rates (L Band)

News Channels (National)TypeTime BandNet Rate (Per L Band)
AAJ Tak (Hindi)L Band0600-240018000
NDTV (Hindi)L Band0600-24004000
News 18 India (Hindi)L Band0600-24004500
Republic Bharat (Hindi)L Band0600-24005500
TV9 Bharatvarsh (Hindi)L Band0600-24004500
Times Now (Hindi)L Band0600-24006000
News 24 (Hindi)L Band0600-24002500
ABP News (Hindi)L Band0600-24004500
Zee News (Hindi)L Band0600-24004500
India TV (Hindi)L Band0600-240012000
CNBC Awaaz (Hindi)L Band0600-24006000
CNBC TV 18 (English)L Band0600-240011000
Zee Business (Hindi)L Band0600-24002500

National News Channels Advertising Rates (Aston Band)

News Channels (National)TypeTime BandNet Rate (Per Aston Band)
AAJ Tak (Hindi)Aston Band0600-240015000
NDTV (Hindi)Aston Band0600-24003500
News 18 India (Hindi)Aston Band0600-24003000
Republic Bharat (Hindi)Aston Band0600-24003000
TV9 Bharatvarsh (Hindi)Aston Band0600-24004000
Times Now (Hindi)Aston Band0600-24005000
News 24 (Hindi)Aston Band0600-24002000
ABP News (Hindi)Aston Band0600-24004000
Zee News (Hindi)Aston Band0600-24003500
India TV (Hindi)Aston Band0600-2400NA
CNBC Awaaz (Hindi)Aston Band0600-24004500
CNBC TV 18 (English)Aston Band0600-24006000
Zee Business (Hindi)Aston Band0600-24001700

National News Channels Advertising Rates (Scroller)

News Channels (National)TypeTime BandNet Rate (Per Day)
AAJ Tak (Hindi)Scroller0600-240030000
NDTV (Hindi)Scroller0600-240010000
News 18 India (Hindi)Scroller0600-2400NA
Republic Bharat (Hindi)Scroller0600-2400NA
TV9 Bharatvarsh (Hindi)Scroller0600-240017000
Times Now (Hindi)Scroller0600-2400NA
News 24 (Hindi)Scroller0600-240010000
ABP News (Hindi)Scroller0600-240025000
Zee News (Hindi)Scroller0600-240015000
India TV (Hindi)Scroller0600-240023000
CNBC Awaaz (Hindi)Scroller0600-240055000
CNBC TV 18 (English)Scroller0600-240035000
Zee Business (Hindi)Scroller0600-24005500

Music Channels Advertising Rates (FCT)

Music ChannelsTypeTime BandNet Rate (Per Second)
9XM & 9XM JalwaFCT0600-2400150
B4U MusicFCT0600-2400120
ZingFCT0600-2400100
MTVFCT0600-2400190
ZoomFCT0600-2400190
B4UFCT0600-2400110

Movie Channels Advertising Rates (FCT)

Movie ChannelsTypeTime BandNet Rate (Per Second)
Zee ClassicFCT0600-120060
FCT1200-180080
FCT1800-2400100
Zee ClassicFCT0600-120070
FCT1200-180090
FCT1800-2400110
Zee ActionFCT0600-120070
FCT1200-180090
FCT1800-2400120
Zee ActionFCT0600-120080
FCT1200-1800100
FCT1800-2400130
B4U BhojpuriFCT0600-2400170
ChannelsTypeStart TimeNet Rate (Per Second)
Zee BollywoodFCT07:00110
FCT09:00180
FCT12:00260
FCT15:0030
FCT18:00340
FCT21:00400
FCT06:00120
FCT09:00240
FCT12:00300
FCT15:00340
FCT18:00380
FCT21:00500
ChannelsTypeStart TimeNet Rate (Per Second)
&Pictures SDFCT08:00200
FCT11:00320
FCT14:00420
FCT17:00450
FCT20:00600
FCT08:00230
FCT11:00540
FCT20:00680
ChannelsTypeStart TimeNet Rate (Per Second)
Zee CinemaFCT06:00250
FCT10:30650
FCT13:30700
FCT16:00720
FCT20:001250
FCT07:30550
FCT10:30950
FCT13:301100
FCT17:001200
FCT20:001450
FCT10:301350
FCT13:001350
FCT20:001500

Sports Channels Advertising Rates (FCT)

Sports ChannelsTypeTime BandNet Rate (Per Second)
Star Sports1FCT0600-2400300
Star Sports2FCT0600-2400300
Sony Ten1FCT0600-2400300
Sony Ten3FCT0600-2400300

Note:                                  

GST @ 18% over the net rate

Payment Term: 100% Advance

Prime Time Charges Are Different from The Above

Video Ad to be provided by client

The above mentioned rates may change during festival times or due high demand of inventory.

Pro tip: Thinking about producing a TV commercial on a limited budget? Find production professionals on Fiverr and find affordable services for everything from screenwriting to video editing, starting at $5.

Frequently Asked Questions (FAQs)

How do you know if a TV advertisement is effective?

You can gauge the viability of your television promotion by following commitment. A few models incorporate the times the special URL, telephone number, or markdown code you made for the promotion is utilized. It could likewise be through welcoming clients to make reference to the promotion while visiting your business, asking clients how they tracked down you at the retail location, while requesting, or during your internet based checkout process.

How much does TV advertising cost?

The cost of TV advertising comprises two principal parts: promotion creation and appropriation. Creating a promotion can be anyplace from two or three thousand bucks to more than $50,000. The typical expense is around $105,000 to get a business on television, yet it differs broadly relying upon factors like time allotment, Telecom company, and Network program. Become familiar with television promoting costs.

What are the advantages of TV advertising?

Television promotions contact a tremendous crowd in a brief period contrasted with mediums like papers and radio — as well as computerized choices like paid social. It likewise makes it simpler to speak to the watchers' faculties through visual and sound components to make your promotion more critical and enticing. Contrasted with different mediums, crowds for television advertisements are likewise more charmed and drawn in, and concentrates on show purchasers view TV promotions as more dependable.

Bottom Line

TV advertising involves running a 15-to 60-second marked video that airs during planned breaks in programming. It frequently features items and administrations and advises watchers how to find out more or exploit a deal. To make a television promotion, organizations should decide the advertisement type and position that line up with their crowds, message, marking, and spending plan. Then, at that point, they make promotions, purchase advertisement spots, and screen execution.

Keep in mind that the process can vary depending on your location and the specific TV stations you are working with. It's essential to do thorough research and plan your advertising campaign carefully to get the best results.

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John Smith
John Smith

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